LUXURY firms struggling with the need of balance

A luxury brand is a brand for which majority of its products are luxury goods or whose names are associated with luxury, high price, glamour or high quality, though few, if any, of their goods are currently considered luxury goods.

 LVMH (Louis Vuitton Moet Hennessy) is the largest luxury good producer in the world with over fifty brands, including Louis Vuitton, the brand with the world’s first designer label. Other market leaders include PPR (after it purchased the Gucci Group) and Richemont.The advertising expenditure for the average luxury brand is 5-15 percent of sales revenue. This rises to about 25 percent with the inclusion of other communication such as public relations, events and sponsorships.

The 2013 BrandZ Top 100, a ranking of the most valuable global brands compiled by research firm MillwardBrown, found luxury firms struggling with the need to balance exclusivity with attracting new customers through use of social media. The survey said that luxury brands has become more “acessible, collaborative and experimental”.

The top ten brands were: Louis Vuitton, Hermes, Gucci, Prada, Rolex, Chanel, Cartier, Burberry, Fendi and Coach.



Luxury brands had become more "accessible, collaborative and experimental''

Luxury brands had become more “accessible, collaborative and experimental”




FENDI Paris Avenue Montaigne - Haute Fourrure room

Oh La La! Paris and its reference in fashion…

FRANCE  – French citizens enjoy a high standard of living, high public education level and one of the longest life expectations and it is the most-visited country in the world, receiving around 80 million foreign tourists annually¹.

Fashion has always been an important part of the parisian culture and also important  for the fashion industry in France. French are famous for their attention of dressing-up well, bringing us their classy impression in their own way of living. Oh-la-la!

France has important cities such as Lyon, Marseille, Toulouse, Strasburg, Bordeaux, Nice and many others that have become developed modern cities and economical centers with a textil, technologies and industries that produce luxury goods and rich fabrics. Paris is regarded as the world fashion capital and spread throughout the city thousands of fashion and famous boutiques. Many of the major French brands such as Chanel, Louis Vuitton, Dior, Lacroix, are currently headquartered in the city.

The Avenue des Champs-Élysées is traditionally the avenue of the luxury, fashion and beauty of France with many headquarters of luxury houses compared with the 5th Avenue of NYC, the Avenue Montaigne another adjacent avenue that since the 1980s get the prestige of prime avenue with many headquarters of luxury, the fashion houses have been traditionally situated since the 17th century in the quarter around the Rue du Faubourg Saint-Honoré. The most expected fashion event and super glamourous Paris Fashion Week takes place twice a year and it is held in the Carrousel du Louvre.

Paris Fashion Week

New York Fashion Week Fall 2013

Review – NY Fashion Week Fall 2013 (Get inspired!)


Trend: OUTERWEAR by Altuzarra – Photography by Peter Stigter


Trend: EXTREME MINIMALISM by Calvin Klein – Photography courtesy of Calvin Klein


Trend: GEOMETRIC PRINTS by Derek Lam – Photography by Peter Stigter


Trend: OUTERWEAR by Marc Jacobs – Photography by Peter Stigter


Trend: RICH COLOUR by Oscar de la Renta – Photography by Peter Stigter


Trend: RICH COLOUR by Prabal Gurung – Photography by Peter Stigter


Trend: EXTREME MINIMALISM by Proenza Schouler – Photography courtesy of Proenza Schouler


Trend: RICH COLOUR by Ralph Lauren – Photography by Peter Stigter


Trend: OUTERWEAR by Tommy Hilfiger – Photography by Peter Stigter